Saving the World from Google:
Already, Google has digitized 12 million books, quietly assembling what it describes as a 21st-century version of Alexandria's ancient library. Google views the project as a classic example of how a company can do well by doing good, opening up a new market for itself while giving users instant access to just about any book that's ever been published. But Microsoft, along with Yahoo and Amazon, hardly relishes the prospect of seeing Google dominate the emerging digital book market, much less fortify its control over searches. Together with writers' groups, libraries, and research institutions, these companies have formed the Open Book Alliance, which aims to open Google's private book-scanning enterprise to competition and public scrutiny.
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